Business Plan Templates
futurpreneur Canada
1.0 Executive Summary
1.1 Company Profile Summary

This section needs to highlight to a potential investor, or banking institution why they should support your business. It should highlight who the owners are and what makes your business viable.

  • What is the key offering and who is the person(s) behind the business?
1.2 Market Research Summary

In this section you need to succinctly state what value your product/services proveds to your customers. It should aslo highlight what makes you different from the competition and who your competition is.

  • What is a brief overview of the market?
  • Who are the key competitors?
  • Who is the target market?
1.3 Marketing Summary

In this section you should briefly highlight who your target market is comprised of and what tactics you will use to successfully market and sell to them.

  • How will you gain clients?
  • What specific strategies make sense?
  • What are the basic necessities you will need to get off the ground and how will you create a great customer experience?
1.4 Finance Summary

This section should highlight your anticipated financial outcomes at the close of your first year. It should also identify the start-up capital you require and how it will be spent.

  • How much money do you need to start?
  • Where will you get the money?
  • How much sales do you plan on generating in the first year and second year?
  • What will the expenses be?
2.0 Company Profile
2.1 Business Overview

In this section you describe your offering - the strengths of your product or service and how your company is set up to succeed and grow.

  1. Business Description
    • What is your company name?
    • What is the status of your company as of today?
    • Briefly describe what your company is all about?
    • Date Established
  2. Compelling Value
    • What is the key benefit to the customer?
  3. Product/service destcription
    • Are you offering a product or service?
    • Briefly describe the products and services you are offering.
2.2 Company History

In this section describe how the idea for your business first came about. Outline your progress to date - research and development, any sales to date, etc. Who are your current customers? What is the current status of your operation?

  • What have you done up until now on your business (idea)?
2.3 Management

In this section you detail who the owners of the company are and what they bring to the table.

  • Who are the owners in the business and the people who will run the business day-to-day?
2.4 Location

In this section you detail where your business is located. You may need to provide additional information later, such as a lease agreement to support information you enter here.

  • What location will you runyour business from?
    • home based business
    • store front
    • manufacturing
    • office building
  • What is the location address?
  • Why does this make sense?
2.5 Legal Structure

In this section you need to describe the structure of your company and why you chose that structure. You'll also need to think about legal issues around intellectual property.

  • What is yoru company structure?
    • sole proprietorship
    • partnership
    • corporation
    • haven't decided
  • Why did you pick this company structure?
  • Will you need to protect your intellectual property?
    • patent
    • trademarks
    • copyright
    • not at this time
2.6 Vision & Mission

In this section you should describe the fundamental purpose of your business. Think of your mission as your guiding principle in dealing with your customers.

  1. Vision
    • How do you see your business 5-10 years from now?
  2. Mission
    • What is your daily mission?
2.7 Goals & Objectives

In this section you should include milestones you want to achieve, i.e. introduce a second product, purchase new equipment etc.

  • What are the business milestones that you want to set?
2.8 Professional Advisors

Here you will be asked to document the people you go to for advice and expertice on matters such as accounting, legal issues, etc. although they aren't employees, advisors add important value to your business.

  • Who are the people you will rely upon to give you expert advice?
3.0 Market Research
3.1 Industry Profile & Outlook

In this section you'll discuss how your industry works, the market size, and industry outlook.

  • Industry
  • Describe the indusstry you are in.
  • How does the industry work?
  • What has been the history of the industry in the past to where it is today?
  • What are the predictions for the future?
3.2 Local Market

You know your market and in this section you have the opportunity to share your knowledge.

  • What immediate market will you serve?
3.3 Key Competitors / SWOT Analysis

You're likely not alone in the marketplace, therefore it's important to acknowledge who your business is competing against. In this section you'll identify main competitors and describe your strengths and key differentiation.

  • Who are your 4-5 closest competitors and what are their Strengths, Weaknesses, Opportunities and Threats?
3.4 Target Market

In this section you'll pinpoint who your key customers are. You'll establish a customer profile and a target geographic area for launch.

  • Who is your company focused on selling to?
    • Consumers (B2C)
    • Other Businesses (B2B)
  • Who is your best customer? *This question only needs to be answered by Business-to-Consumer businesses
  • Create a target market profile your your business. *For business-to-business
3.5 Keys to Success

Your operations and marketing plans will only be successful with certain elements. What are your keys to success?

  • What are the keys to success for your business in marketing?
  • What are the keys to success for your business in the area of operations?
3.6 Customer Survey Summary

In this section you'll need to provide a summary of what you have learned from surveying potential customers to determine whether you are targeting the right audience and what is important to your customer.

  • What have you learned from your customer survey to move your business forward?
4.0 Sales & Marketing
4.1 Pricing Strategy

It's important to understand how your pricing fits within the market, as well as the costs you will incur to produce/sell your product/service. In this section you'll define all these elements

  • What do your key competitors charge for the same or similar services/products?
  • List some of your prices in comparison to that of your competition.
  • Why will you charge the prices you have outlined?
4.2 Marketing Strategy

In this section you'll detail the most effective methods to reach your target audience and articulate what you are trying to achieve with these tactics. This will allow you to assess their success.

  1. Marketing Strategy
    • What are the 3 most effective methods to reach your best customers (target market)?
  2. Marketing Activities
    • What are the top 3-5 marketing activities (based on your Marketing Strategy) and the detailed implementation plan for each?
  3. Marketing Objectives
    • What are the top 3 marketing goals have you set for the company int he next year or two?
4.3 Positioning Statement

In this setion you'll need to tailor your messaging into a single message that reflects your company's compelling value. Think of this as your answer to your customer's question: "What's in it for me?"

  • How do you want your product/service to be percieved?
4.4 The Sales Process

In this section you will need to outline the sales cycle your business will follow. You will also need to think about timing.

  • What is the typical sales cycle from initial client contact to making a sale?
  • What is the timeline for your sales cycle?
4.5 Strategic Alliances

In this section you'll include any people or businesses that may be able to refer business to you, or compliment your business.

  • What strategic alliances have you formed or do you plan on forming?
5.0 Operations
5.1 Location(s)

In this section you will detail where your business is located. You may need to provide additional information later, sucha as a lease agreement to support information you enter here.

  1. Physical Location
    • Why have you chosen to locate where you have?
  2. Virtual Location (For online businesses only)
    • Launch date of website?
    • Describe how you envision the website. What are the key features of the website?
    • Who will design and develop the website?
5.2 Legal Issues

In this section outline any legal issues such as licenses required, regulatory issues, contracts that need to be drawn up or zoning bylaws.

  • Consider which legal & regulatory items such as licenses and contracts need to be addressed. Select any items from the list that will apply to your business.
    • business licenses
    • location & zoning by-laws
    • health inspection
    • intellectual property (i.e. patents, trademarks and copyright)
    • operating licenses (i.e. child care centres, gas stations, etc.)
    • industry specific licenses (i.e. dentistry, alternative health care etc.)
    • import/export
    • registering employees
    • contract agreements (partnerships, independent contractors etc.)
    • not sure
  • Provide a brief explanaiton of how you will obtain these or any barriers you forsee.
5.3 Insurance Issues

Depending on the type of business you plan to operate, insurance may be critical. In this section you'll explore what type of insurance is appropriate.

  • Do you plan on purchasing any insurance? If so what type?
    • insurance for owners, partners and key employees
    • insurance for business property and earnings
    • liability insurance
    • accounts receivable insurance
5.4 Human Resources

In this section you'll look at locations and staffing for your business. We'll review the capital resources separately in the financials section.

  • How many full-time staff will you have?
    • 0
    • 1-10
    • greater than 10?
  • How many part-time staff will you have?
    • 0
    • 1-10
    • greater than 10?
  • For each staff member indicated above, list their title and role.
5.5 Process/Production

In this section you need to explain how you will fulfill orders once you receive them. Explain the process from start to finish. For example what are your lead times from suppliers? What will happen if you can't use them? Do you need point of sale equipment?

  • Once you get a sale how will you fulfill the order?
5.6 Risk Assessment

There's an element of risk in underatking any new venture. Part of a solid business plan is recognizing this fact and planning for how you can reduce risk where ever possible.

  • What are the potential risks associated with marketing and how do you plan on mitigating those risks?
  • What are the potential risks in operations and how do you plan on mitigating those risks?
  • At what point would you need to close down your business?
6.0 Financials
6.1 Start-Up Costs & Break Even

Here we'll walk you through any past purchases, start-up costs and the break even analysis. Just take it one step at a time!

  1. Past Purchases
  2. Start-Up Cost Sheet
    • Are you applying for financing from Futurpreneur Canada?
    • What is the first month of your Futurpreneur Loan?
    • Will at least 50% of business ownership be held by applicant(s) over 35 years of age?
  3. Break Even Analysis
    • At what point will sales cover all our expenses?
6.2 Sales Forecast

In this section you'll detail how you are making your sales projections. Remember these need to align realistically with your previous market research and understanding of your target market

  1. Sales Forecast Assumptions
    • What overall assumptions are you making for your products/services sold?
  2. Year One Sales Forecast
    • What is the average amount of a sale?
    • What is the average cost of a sale as a percentage of the sale price?
  3. Year One Sales Forecast Including Assumptions
  4. Year Two Sales Forecast
    • What do you estimate will be the average amount of a sale in year two?
    • What do you estimate willb e the average cost of a sale as a percentage of the sale price in year two?
6.3 Cashflow

In this section you'll dive into the specifics of your business cashflow. This will be a monthly detailed statement of what goes in and out of your bank account. Although it's very detailed it also provides a look at trendsd for how and where you spend and make your money.

6.4 Income Statement

The income statement shows how much profit/loss you make in a year. You can also measure actual cash flow against projected cash flow once your business is up and running to see what adjustments will be needed. Cash flow is the lifeline of your business.

CBDC (Community Business Development Corportaiton)
  1. Introduction
      • Name of Company:
      • Contact Number:
      • Name of Applicant:
        • (Please provide photo identification with your application)
    1. Is this a new or existing business?
      • New
      • Existing
        • Date business established
    2. Type of Operation:
      • Maufacturing
      • Agriculture
      • Aquaculture / Fishing
      • Forestry
      • Tourism
      • Wholesale / Retail
      • Construction
      • Transportation
      • Mining
      • Other (Specify)
    3. Mailing Address:
    4. Telephone Numbers:
      • Residence:
      • Cell:
      • Fax:
      • E-mail:
    5. Proposed location of business:
    6. Legal Form of Business:
      • Incorporated
      • Partnership
      • To be incorporated
      • Sole Proprietorship
      • Co-operative
    7. Date Incorporated:
  2. Ownership and Management
    1. List of Directors / Shareholders / Key Staff: (Please attach detailed resumes)
      Name Position Years in Business Shares Held (%)
    2. Explain the duties and responsibilites of management and key staff.
  3. Financial / Legal /Technical
    1. Name: Phone Number:
      (a) Banker Line of Credit $
      Legal Advisor
      Insurance Co. / Agent
      Fiscal Year End
  4. Project Description
    1. Briefly describe your business:
    2. List the estimated dates for the acquisition of equipment, inventory, staffing, financing, and other items needed before you can commence your project.
      Item Estimated date of acquisition
      • Date construction will begin:
      • Date operations will commence:
  5. Financial
    1. Use of Funds Source of Funds:
      Land $ CBDC $
      Building $ Bank / Credit Union $
      Equipment $ Provincial Government $
      Vehicles $ BDC $
      Leasehold Improvements $ ACOA $
      Inventory $ Other: $
      Working Capital $ Other: $
      Miscellaneous $ Owner's Contributio $
      Total $ Total $
      • Have you ever applied for or received previous assistance from the Federal or the Profincial government? If yes, please describe.
    2. Have any of the assets contributed been pledged as security?
      • Yes
      • No
      • If Yes, to whom? For what purpose?
    3. Will any part of the owner's contribution be borrowed?
      • Yes
      • No
      • If yes, from whom?
      • Security given:
      • Terms:
      • Interest Rate:
    4. Please answer the following questions:
      1. Have you ever been or are you in the process of applying for protection under the Bankruptcy Act?
        • Yes
        • No
      2. Have you ever been sued or been the subject of an originating notice?
        • Yes
        • No
      3. Are you presently the Guarantor for any loan?
        • Yes
        • No
      4. Are you or the buisness in tax arrears to CRA? (HST and Source Deductions)
        • Yes
        • No
      • If you answered yes to any of the above, please provide details int he space provided.
    5. Provide quotations for the purchase price of any assets being considered as part of this financing request.
  6. Market Summary
    1. Product / Service
      • Applicants should list each product or service if more than one is provided. Provide as much detail as possible about the product or service. If a similar product or service exists in your trading area, describe any advantages your business may have (i.e. pricing, supply of raw materials, transportation, etc).
    2. Is your business seasonal?
      • Yes
      • No
    3. Hours of Operation:
    4. Will the business be extending credit? At what terms?
    5. Typical Customers
      • Age range
        • Under 12 years old
        • 12-17 years old
        • 18-24 years old
        • 25-34 years old
        • 35-44 years old
        • 45-54 years old
        • 55-64 years old
        • 65-74 years old
        • 75 years or older
      • Income range
        • less than $24,999
        • $25,000 to $49,999
        • $50,000 to $99,999
        • $100,000 or more
      • Will your clients be other businesses or the general pulic? If other businesses, name them. Do you have letters of intent? (Provide letters of intent where possible.)
    6. Trading Area
      • Will all your business be generated within your local community or will your business draw customers from surrounding communities? Explain.
    7. Existing Business Competition
      • Who are your competitors, where are they located, adn how long have they been in business? Strengths and Weaknesses?
    8. Market Justification
      • Why do you feel the identified trading area can support your proposed project?
    9. Advertising / Promotion
      • How do you propose to advertise your product/service? Identify the cost of doing so.
    10. Basis of projection
      • Was this market information obtained from a similar type of operation, or on the basis of industry norms, or some other method? Explain.
  7. Personnel Requirements
    1. List details of new employment to be created.
      • Full Time
      • Part Time
      • Seasonal
    2. If this is an existing business please list the details of existing employment.
      • Full-time
      • Part-time
    3. Management
      • Identify the specific duties of key management personnel with regards to areas such as sales, marketing, bookkeeping, etc. List any previous experience which may be beneficial to this business.
      • IMPORTANT:Have you received the necessary permits or reviewed your submission with the appropriate regulatory agency (i.e. Department of Health, Fire Marshal, Municipal Development Department, Social Services, Forestry, Fisheries, Environment, Tourism, etc.)? Please provide copies of any permits required.
  8. Financial Information
    1. Historical Financial Statements:
      • Enclose statement for the last three years of operation
    2. Pro-Forma Financial Statements:
      1. Balance Sheet - Yearly for three years
      2. Income Statement - Yearly for three years
      3. Statement of Cash Flow - Projected on a monthly basis for the 1st two years of operations
      4. Sales necessary to break-even
      5. If sole proprietor please include your personal income tax notice of assessment for the past three years
  9. Forecast Assumptions
    (Explain how you arrived at sales figures: i.e. percentage of total market, number of units sold, selling price, slaes by unit of time - week, month, year, etc.)
    Material Costs:
    (Related directly to number of units sold)
    Salaries / Wages and Benefits:
    (Please list owner's salary/wage separately)
    Other expenses:
    (State the basis for amounts shown in each of these expense categories and whther they are estimates or quoted costs. Ensure your interest and bank charges reflect the proposed debet included in your loan application.)
    Other income:
    (Clearly explain any items in this area and state whether they are extraordinary or ongoing.)
    Drawings / Taxes:
    (If the business is not incorporated, ensure you include the total amount of cash withdrawls by the proprietor or all partners. Allow for taxes on profits earned.)

Prepare Cash Flow for 12-month period

CASH INFLOW Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Totals
Opening Balance
Estimated Sales-Services
Clients Contribution
Estimated Sales-Retail
Owner Contributed
Total Other Cash Inflow
(B) Inventory Costs
General Expenses
Professional Fees
Bank Service Charges
Office Supplies
Owners Salary
Telophone & Internet
Repairs & Maintenance
Wages and Benefits
Other disbursements
Start-up Costs
Loan A - Interest Payment
Loan A - Principal Payment
Income Tax (estimated at 25%)