This section needs to highlight to a potential investor, or banking institution why they should support your business. It should highlight who the owners are and what makes your business viable.
In this section you need to succinctly state what value your product/services proveds to your customers. It should aslo highlight what makes you different from the competition and who your competition is.
In this section you should briefly highlight who your target market is comprised of and what tactics you will use to successfully market and sell to them.
This section should highlight your anticipated financial outcomes at the close of your first year. It should also identify the start-up capital you require and how it will be spent.
In this section you describe your offering - the strengths of your product or service and how your company is set up to succeed and grow.
In this section describe how the idea for your business first came about. Outline your progress to date - research and development, any sales to date, etc. Who are your current customers? What is the current status of your operation?
In this section you detail who the owners of the company are and what they bring to the table.
In this section you detail where your business is located. You may need to provide additional information later, such as a lease agreement to support information you enter here.
In this section you need to describe the structure of your company and why you chose that structure. You'll also need to think about legal issues around intellectual property.
In this section you should describe the fundamental purpose of your business. Think of your mission as your guiding principle in dealing with your customers.
In this section you should include milestones you want to achieve, i.e. introduce a second product, purchase new equipment etc.
Here you will be asked to document the people you go to for advice and expertice on matters such as accounting, legal issues, etc. although they aren't employees, advisors add important value to your business.
In this section you'll discuss how your industry works, the market size, and industry outlook.
You know your market and in this section you have the opportunity to share your knowledge.
You're likely not alone in the marketplace, therefore it's important to acknowledge who your business is competing against. In this section you'll identify main competitors and describe your strengths and key differentiation.
In this section you'll pinpoint who your key customers are. You'll establish a customer profile and a target geographic area for launch.
Your operations and marketing plans will only be successful with certain elements. What are your keys to success?
In this section you'll need to provide a summary of what you have learned from surveying potential customers to determine whether you are targeting the right audience and what is important to your customer.
It's important to understand how your pricing fits within the market, as well as the costs you will incur to produce/sell your product/service. In this section you'll define all these elements
In this section you'll detail the most effective methods to reach your target audience and articulate what you are trying to achieve with these tactics. This will allow you to assess their success.
In this setion you'll need to tailor your messaging into a single message that reflects your company's compelling value. Think of this as your answer to your customer's question: "What's in it for me?"
In this section you will need to outline the sales cycle your business will follow. You will also need to think about timing.
In this section you'll include any people or businesses that may be able to refer business to you, or compliment your business.
In this section you will detail where your business is located. You may need to provide additional information later, sucha as a lease agreement to support information you enter here.
In this section outline any legal issues such as licenses required, regulatory issues, contracts that need to be drawn up or zoning bylaws.
Depending on the type of business you plan to operate, insurance may be critical. In this section you'll explore what type of insurance is appropriate.
In this section you'll look at locations and staffing for your business. We'll review the capital resources separately in the financials section.
In this section you need to explain how you will fulfill orders once you receive them. Explain the process from start to finish. For example what are your lead times from suppliers? What will happen if you can't use them? Do you need point of sale equipment?
There's an element of risk in underatking any new venture. Part of a solid business plan is recognizing this fact and planning for how you can reduce risk where ever possible.
Here we'll walk you through any past purchases, start-up costs and the break even analysis. Just take it one step at a time!
In this section you'll detail how you are making your sales projections. Remember these need to align realistically with your previous market research and understanding of your target market
In this section you'll dive into the specifics of your business cashflow. This will be a monthly detailed statement of what goes in and out of your bank account. Although it's very detailed it also provides a look at trendsd for how and where you spend and make your money.
The income statement shows how much profit/loss you make in a year. You can also measure actual cash flow against projected cash flow once your business is up and running to see what adjustments will be needed. Cash flow is the lifeline of your business.
|Name||Position||Years in Business||Shares Held (%)|
|(a) Banker Line of Credit $|
|Insurance Co. / Agent|
|Fiscal Year End|
|Item||Estimated date of acquisition|
|Use of Funds||Source of Funds:|
|Building||$||Bank / Credit Union||$|
|CASH INFLOW||Month 1||Month 2||Month 3||Month 4||Month 5||Month 6||Month 7||Month 8||Month 9||Month 10||Month 11||Month 12||Totals|
|Opening Balance||Estimated Sales-Services||Clients Contribution||Estimated Sales-Retail||Other||CASH RECEIVED FROM SALES||Owner Contributed||Bank||CBDC||Total Other Cash Inflow||(A) TOTAL CASH INFLOW||CASH OUTFLOW||(B) Inventory Costs||General Expenses||Professional Fees||Advertising||Bank Service Charges||Insurance||Office Supplies||Owners Salary||Rent||Royalties||Telophone & Internet||Utilities||Repairs & Maintenance||Travel||Equipment||Vehicle||Wages and Benefits||Other||(C) TOTAL GENERAL EXPENSES||Other disbursements||Start-up Costs||Loan A - Interest Payment||Loan A - Principal Payment||Income Tax (estimated at 25%)||(D) TOTAL OTHER DISBURSEMENTS||(E) TOTAL CASH OUTFLOW (B+C+D)||(F) NET CASHFLOW (A-E)||(G) CASH FROM PREVIOUS PERIOD||(J) CUMULATIVE CASHFLOW (F+G)|